It's far more likely to be about the work. It's probably not about the money - although that might be what's needed to clinch someone's services.
#PURPLE SQUIRREL PROFESSIONAL#
These days influence can also be achieved remotely through social media by recognising someone's work and commenting on it asking them to comment on yours sharing best practice and benchmarking data facilitating a professional or special interest group etc. This might be previous bosses, friends, mentors or spouses. So what you need to do is to work out who has influence, and work through them. Interestingly Purple Squirrels do ask for other people's views. The services of a freelance search executive are another matter, as you (the potential employer) might need help drawing up a comprehensive list of prospects. Frankly a recruiter would be very lucky to get a return phone call, or email, or text, or anything. There's no point in using a recruiter because they are unlikely to respond to cold callers. The best-of-the-best don't apply for jobs on the open market: they need to be contacted directly, by someone they believe it's worth attending to (a CEO), or someone they respect (an equally skilled colleague). They are difficult to recruit because they do not respond to the usual recruitment activities (sorry, LinkedIn). They're easy to spot because they have a glittering track record, are frequently called on to speak at events or comment in the Press, have often won industry awards, and above all are plastered across Google. However they are very difficult to recruit. And that's what you need to grow your business.ĭespite being rare, Purple Squirrels are easy to find. Not only are they a perfect match but are often the source of priceless know-how. A genuine Purple Squirrel is extremely rare but can be a real game changer. In Head-hunter speak a 'Purple Squirrel' is a candidate that perfectly fits the requirements for a job.
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